Child Trafficking Awareness Campaign
A social justice issue campaign inspired by the movie Sounds of Freedom, based on a true events.
Client
Course Project for DESN 318
Year
2025
Problem
Create a PSA campaign to increase social awareness for an issue you are passionate about.
Solution
My strategic approach for the social justice issue campaign is to use shock advertising in order to address the harsh realities of child trafficking.
The campaign consists of red, black and white to create a sense of urgency and evoke empathy. This high contrast palette paired with simple silhouettes and shocking information is meant to drive immediate awareness, emotional impact, and inspire action against the issue.
