Fruit Fuse Smoothies

Fruit Fuse Smoothies is a vibrant, high-quality smoothie product that focuses on health, transparency, and family-friendly values.

Client
Course Project for DESN 318

Year
2025

Problem

Create your own product and campaign under the category of juice, kombucha, milk or smoothies.

Solution

Fruit Fuse is a vibrant, family-friendly smoothie brand focused on balancing nutrition and enjoyment. A bold palette of purple, yellow, and ivory creates a playful yet trustworthy identity for kids and parents alike.

A hand-drawn typeface paired with a clean secondary font keeps the brand both fun and readable, while details like the smiling “U” and fruit-inspired swirl reinforce its joyful, fresh personality.

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