Fruit Fuse Smoothies
Fruit Fuse Smoothies is a vibrant, high-quality smoothie product that focuses on health, transparency, and family-friendly values.
Client
Course Project for DESN 318
Year
2025
Problem
Create your own product and campaign under the category of juice, kombucha, milk or smoothies.
Solution
Fruit Fuse is a vibrant, family-friendly smoothie brand focused on balancing nutrition and enjoyment. A bold palette of purple, yellow, and ivory creates a playful yet trustworthy identity for kids and parents alike.
A hand-drawn typeface paired with a clean secondary font keeps the brand both fun and readable, while details like the smiling “U” and fruit-inspired swirl reinforce its joyful, fresh personality.