Pause & Plant
Pause & Plant is a brand that uses campus-based plant stations to serve as a grounding tool for students who experience feelings of stress or anxiety.
Client
Course Project for DESN 418
Year
2026
Problem
Address a problem you would like to influence or change for an audience. Create a branded product for this problem that will resolve the pain point that people are experiencing. Then create a campaign that best supports the brand.
Solution
Pause & Plant is a campus-based initiative that uses plant stations as grounding tools to support student mental wellness. Designed to reduce screen time and encourage restorative breaks, the brand promotes moments of stillness and reflection, whether you’re a passive observer or an active user.
Through minimal design, soft gradients, and serene, nature-inspired colours, the identity reinforces a calming experience that encourages students to slow down and reconnect with the present moment.
