Beerfest Rebrand
A brand redesign for Edmonton’s International Beerfest with collateral pieces emphasizing themes of celebration, community, and inclusivity.
Client
Course Project for DESN 311
Year
2025
Problem
Choose a local brand or event that is in need of a branding redesign.
Solution
The Beerfest brand redesign captures celebration, community, and inclusivity through a playful, vibrant identity. The logo features a recognizable beer mug and a swirling “E” that adds movement and energy, reflecting the event’s lively atmosphere.
A warm palette inspired by beer tones paired with an approachable sans-serif type creates a friendly and adaptable identity system. Supporting elements like swirls, bottle caps, and foam shapes extend the visual language, reinforcing a cohesive and celebratory event for those with a shared passion for beer.
Research
About the Brand
Edmonton’s International Beerfest has been around for 20 years and has been ongoing since the first ticketed event in 2006. Beerfest’s mission is to celebrate the diversity and creativity of the beer scene, connecting breweries with beer lovers, to foster community, and promote responsible drinking. Their core values include supporting local breweries and service establishments, embracing innovation, and promoting Edmonton’s vibrant beer culture globally. Edmonton’s International Beerfest is a place for fun, celebration, inclusivity, community and passion for beer.
Other Competitors
Barrel Fest
Been around since 2018
Beers inspired by Belgian Lambics, using traditional techniques like turbid mashing and fermentation in a coolship
Made in Edmonton, AB Canada
Won several international awards, solidifying its reputation for spontaneous and mixed fermentation beers
Edmonton Craft Beer Festival
A space for craft breweries and craft distilleries to share their stories, passions and products
Fasted growing beer festivals in North America
Showcases over 400 types of beers, spirits, ciders and meads
Offers beer seminars and learn to cook and pair beer
Can sample 15+ restaurants and eateries, enjoy stages and other entertainment
Mindmap
I created a simple mindmap to generate shapes I could utilize to represent passion, community, fun, inclusivity and celebration.
Logo Exploration
